New sports TV in a small country

It’s not easy to start a sports channel in a country where the public TV already shows most of the popular sports, while other sports like F1 or European Champions League in football are broadcast by one or another existing private TV. What’s left then? Apart from a few gems, only some second most important matches of the competitions shown on other TVs, some local sports, foreign football leagues, and American sports. Of course everyone would love to show some NBA events or the games of LA Kings (the reason) but apparently they are too expensive, so Slovene viewers have to watch also rodeo, specifically bull riding. To us it looks utterly ridiculous, especially the (Slovene!) commentary:

(very excitedly) Look how the bull goes right, and left, and again right, then left!

And of course he repeats something similar for about every competitor. But then I thought, what about e.g. ski jumping/flying that we’re so excited about? An average event means about 80 quite identical jumps in a day (plus the qualifiers if it’s an important match…), and each of them gets a commentary from the reports and often a comment from the expert, though admittedly it’s sometimes about stupid judges and similar stuff. It’s just that we’re used to different kind of sporty entertainment. English are crazy about cricket, Americans about baseball or (American) football and don’t get so excited about soccer (unless the ladies win the World Cup :-), while the public TV over here shows up to 4 or 5 events in winter sports on many weekends during winter…

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